Abd Rashid Anuar is an experienced consultant, coach, and trainer supporting corporate organisations and government sectors in strategic management, leadership development, and performance improvement. His work spans consulting, coaching, training, and teambuilding, with a strong focus on aligning people, strategy, and organisational integrity.

Rashid has extensive experience conducting Competency-Based Interviews (CBI) and Behavioural Event Interviews (BEI) for succession planning, leadership assessment, and performance evaluation. He regularly works with senior leadership teams to clarify and realign vision, mission, and strategic objectives, supporting sustainable organisational direction and governance.

With prior senior management experience in sales, marketing, brand management, and FMCG operations across multinational corporations including Unilever, Procter & Gamble, and AVON, Rashid brings a strong commercial and operational lens to his consulting work. His expertise also extends to career transition, entrepreneurship development, and brand strategy, supporting both organisational and individual transformation.